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Wired Store Opening

  • SHFT co-founders Adrian and Peter at the WIRED store last year.

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    After producing their first season of ALTER ECO for Discovery's Planet Green, SHFT co-founders Peter and Adrian curated an eco section of WIRED magazine's holiday store, a tradition that's continued through today. Alongside Lauren Gropper, green deswign guru and SHFT partner, they've merchandised green sections in three WIRED pop up stores to date.


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