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Superba Coffee on Cool Hunting

  • LA's bean guru shows off some custom roasts

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    The independent coffee roasting boom is in full swing, and here in LA, Superba Coffee is leading the charge. The Cool Hunting video team paid a visit to Superba's operation in Torrance, CA, and assembled this clip documenting the company's incredibly detailed roasting process. Every bean and batch is hand sourced, reviewed, and roasted. With an ethical belief system underpinning everything the company does, Superba creates custom roasts for all types of businesses in the LA area (including one very special one, wink wink, stay tuned).


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