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SHFT Roadtrip to Austin

  • Tech meets tunes meets amazing food at SHFT's SXSW showcase, presented with The Weather Channel and Ford

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    For SHFT's maiden voyage to SXSW, we packed in a lot of great stuff into one SHFT-y day in Austin. The Weather Channel, a new SHFT partner, produced a panel, "Climate Change and the Individual," with us and we announced our first app, Food Tripping, which we built with Ford.  

    We had our cameras in tow to capture an amazing farm-to-plate meal by chef Sonya Cote on Springdale Farm, with music from The Skins, and work from SHFT photographer/contributor Emily Caldwell's Year on the Road series. Check out this short which captures the mood and vibe of the work and play that was SXSW.


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