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NYC to Iceland with Alex Olson

  • Pro skater travels from the concrete jungle to the remote wilderness the in this video from Poler and Nike SB

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    Poler Outdoor Stuff and Nike SB have collaborated on a new collection built for outdoor use, whether in the concrete jungle or the remote outdoors. To promote the launch, the brands tapped Nike SB pro Alex Olson for this campaign video, which begins with him cruising the NYC streets, hitting tricks in the sun. At the halfway point, the clip abruptly shifts overseas to find Olson in a Land Rover, traversing Iceland’s rugged and beautiful backcountry. The video is held together by a soundtrack from Seattle legends Mudhoney--a sly nod to the Pacific Northwestern roots of both Poler Outdoor Stuff and Nike. Watch above.


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