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China Rats "N.O.M.O.N.E.Y."

  • Money is the object in this animated video for the upstart UK rock quartet

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    Like their early punk forefathers, China Rats' brand of straight-ahead, no-nonsense rock n' roll comes packed with plenty of hooks and just as much attitude. The Leeds, UK foursome called upon British animator/artist Richard Swarbrick to create some visuals for "N.O.M.O.N.E.Y.", a blistering two-minute track that captures the perennial frustration of being broke. Swarbrick interpreted the song's lyrics literally, and while we tend to prefer when video treatments veer a little farther afield, this particular one is a bloody masterpiece. The director combines stop motion legal tender with his fluid illustrative touch to create a visceral, frenetic piece that's chock-full of beautiful frames.



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