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SHFT @ Wired Recap

  • Posted by on December 28, 2010 in Design
  • A couple weeks ago, SHFT descended on New York for another pop-up event with our good friends at Wired. This was our fifth collaboration with the venerable tech magazine, a partnership that began in 2008 when Adrian and Peter curated an eco section of products for a Wired shop. For this one, we were asked to feature our Lighten Up series, so we had The Honey Brothers perform to a packed house. Adrian and Peter spoke to the SHFT mission, as did Gary Hirshberg of Stonyfield Farm and Tom Hayes from Marvell Semiconductor (both Founding Partners). Thanks to Marvell for sponsoring the night, Stonyfield for co-producing Lighten Up with us, and Wired for asking us to come and share SHFT. Good times!

    Photos: Louis Seigal/Insue


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