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Prius 10th Anniversary

  • Posted by on October 14, 2010 in Food
  • Oh, how the years go by. Toyota's iconic Prius hybrid celebrated its 10th anniversary last weekend in the Malibu hills. The bash took place in a stunning, sun-drenched setting at the Wright Way Organic Resource Center (founded by sustainable architect Eric Lloyd Wright, who learned the trade from his famous grandfather) overlooking Santa Monica Bay.

    The eight-hour affair was produced by Filter Magazine and co-hosted by SHFT, Wired, Reverb, and Outstanding in the Field.

    SHFT helped curate a green gadget lab with Wired and presented a couple talks — one with Brian Allenby of Reverb, and one with Scott Kennedy, director of the Oscar-nominated documentary The Garden. SHFT co-founder Peter Glatzer sat on the feature panel to talk about the impact of sustainability on culture.

    After an intimate and unplugged performance by M. Ward, and an acoustic set from The Good Listeners (with Brendan Hines sitting in for Clark Stiles), our man Shepard Fairey set up on the decks for sunset dance party. Finally, there was an incredible farm-to-table dinner presented by Jim Denevan's Outstanding in the Field, at a spiral table setting that looked a lot like one of the chef/artist's land art installations.

    Good times, good times. Happy birthday, Prius!

    *Hit up Toyota Prius Projects to watch a time lapse video of partygoers revealing the future of the vehicle, and join the Facebook fan page to stay in the loop on Prius happenings.

    Photos: Augusta Quirk


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